A good team will make the difference â€“ investors are often as interested in the people as much as the idea. Is the mix right, do they have the credentials and experience?
Marketing is vital for an ICO to be successful. The campaign should promote a variety of messages in a wide range of media. Investors will not be attracted to highly technical jargon. On the other hand, the community of dedicated followers will want to see authenticity and technological know-how.
Is there one? Is it engaging and understandable? Are you attracted to the product after reading about it? For the ICO to be successful, people like you will need to buy into the concept and have faith in the ability to deliver – a good whitepaper will provide this.
Is the planned product or solution one which the world needs? Does the product or service benefit from blockchain technology and does it suit the blockchain it has chosen? Is the timescale realistic?
A high-level summary will provide an overview, which is supported by a detailed report.
|Product||Valid use of blockchain. Innovative product with some unique selling points.Well researched.|
|Team||Board has good credentials but they will need more developers and legal advisors.|
|Whitepaper||Technically, it's all there, but difficult for the average investor to get the bigger picture. A separate technical paper would've been helpful.|
|PoC||Published on Github, the code appears clear. A number of working demos available on a website.|
|Marketing||Lead roles for marketing identified. The good strategy described.|
|Token Distribution||Initial Token distribution is well balanced but subsequently doesnâ€™t appear to match timeline.|